Select Page

Sim Fern is the founder of Upbeat Designs, a Brooklyn-based provider of custom design, upholstery, and high-end millwork services for both residential and commercial applications.

Serving clients in the design, architecture, hospitality and construction industries, Sim Fern and the Upbeat Designs master craftsman and designers are all about quality and details. They recognize that the right furnishings, colors, finishes, textures, and styles can make all the difference in creating a space that their clients are happy with, and this shines through in every custom-made piece that comes through the shop. However, they always make sure they snap a photo of the project for their Instagram account first!

Sim Fern has always been a handyman himself, and he has been in the furniture industry since the age of seventeen. He started out doing home repairs and worked alongside a team of talented technicians to carry out warranty services on behalf of furniture retailers. Sim went on to work in repairs, restorations, and refinishing projects specializing in mid-century furniture.

Now as Principal of Upbeat Designs, Sim Fern has transitioned from one-off “fix-it” projects for homeowners to something much more stable and ultimately rewarding. Collaborating with a clientele of vendors who regularly need to deliver projects to their clients, Sim and his team at Upbeat Designs create building components from scratch, helping people bring their creative visions to life and curate their perfect spaces to bring their dreams to a reality.

Upbeat Designs, known for their exceptional craftsmanship and attention to detail, is the provider of choice for dozens of clients who wish to transform their workspaces or homes to truly reflect their aesthetic.

Some of Upbeat Designs’ most notable projects include:

Grand Central Squash Tournament

Hosted by J.P. Morgan, the annual international squash championship is held in Grand Central Station in New York City. Upbeat Designs helped to turn the space from a popular commuter station to an event venue worthy of an international championship.

The Mezzanine

A stylish event space extension of Bond Collective located in the Financial District. Filled with relaxed earth tones and unique lighting, the industrial chic setting of The Mezzanine is sure to please anyone who attends an event there.

“Upbeat Upholstery and Design has been an absolute pleasure to work with, and their knowledge of upholstery and millwork is incredibly thorough. They have been so patient throughout the process, and their opinions and advice have been a lifesaver. They are responsive, helpful, and they have an eye for details—something that is unique in this industry. The Upbeat team make the process easy and, dare I say, fun! Their product speaks for themselves, and working with Sim personally is just a bonus!”

The Bond Collective Design Team

Sim Fern and the Upbeat Designs team are continuing to grow their presence not just in Brooklyn but in the design community of the Tri-State area. With access to quality materials, locally made American furniture, and access to all type of vendors and manufacturing, Upbeat Designs is situated perfectly to handcraft custom pieces and deliver them to clients across the East Coast.